Nike Primetime Tour Posters

Posted: 5/18/2010 By: Randy Silver

Tags: Advertising, Basketball, Branding, Events, Identity, Lebron James, Nike, Nike Primetime Tour

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Nike wanted to take their one-city basketball event national and picked EFK Group as the branding team to “just do it.” We knew we were in the playoffs of branding challenges, so we gave it a full-court press, launching the biggest baddest national high school basketball tournament ever. The high profile event was accompanied by a magazine ad campaign, associated collateral, newspaper ads, TV commercials, Radio and solicited sponsorships. Lebron James scored his high school record 52 points in front of a sold out crowd at Sovereign Bank Arena during the Trenton – Nike Primetime Tour.
Nike thinks it’s a slam-dunk! How about you?

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