Archive for the ‘Mobile’ Category
Jagtag the future of digital media
Posted: 11/19/2010
JAGTAG’s are custom 2D barcodes that can appear on print ads, direct mail, a poster, packaging, a t-shirt, a website, and so on. Responding to the image, the customer takes a picture of the barcode using their camera phone and sends that picture to a provided text number. Within seconds, the customer will receive a [...]
iAd : iThink It’s Awesome
Posted: 6/25/2010
by Jill Forgash
At the risk of sounding a bit broken record-y, media is changing. Shocker, I know. Things are moving away from “traditional” approaches to more creative and “digital” platforms. While this may seem scary to some, (ie most all print media!) all hope is not lost.
Enter Steve Jobs and the team at Apple. Jobs, [...]
Being Eco-Friendly in the World of Marketing
Posted: 5/19/2010
By Michelle Chung
I was reading an article about how companies now consider going ‘green’ as a marketing tactic to successfully appeal to the eyes of the public. The attempt to be environmentally conscious can be seen anywhere nowadays. Even the majority of the big companies are using the idea of being eco-friendly to form a [...]
New Technology = New Ad Space
Posted: 5/17/2010
by Kenny McClinton
New Technology = New Ad Space
Very cool article I just read in the NY Times online about the Apple iPad. Just goes to show you that with new technology comes new marketing and advertising opportunities. The future is looking bright!!
Check it out: http://www.nytimes.com/2010/03/25/business/media/25ipad.html
Mobile Marketing
Posted: 4/29/2010
It’s no secret that mobile devices have gradually become some of the hottest things around. Take a walk down the street and poll how many people own a cellular phone; odds are it’ll be a pretty good amount. So in a world that’s becoming more and more reliant on mobile devices, it’s important for marketing [...]
