Archive for the ‘Branding’ Category
Answering A Higher Calling
Posted: 2/28/2012
Mercy Bariatrics Campaign
Posted: 9/01/2011
Immaculata University Commercial “lip dub”
Posted: 11/19/2010
Are you connecting with current and prospective students online? Are you communicating on platforms they’re comfortable with? That’s the key to social/viral media, building a two-way conversation.
Immaculata University and EFK Group are tapping into that connection with a social/viral campaign. Our strategy is to use current online trends and create original Immaculata content that students [...]
Rider University Magazine Re-Brand
Posted: 10/15/2010
The latest issue of The Rider magazine. “The world is undergoing a global remodeling project, and Rider is bringing the tools.” That’s exactly what we did when designing and laying out this issue of The Rider, we brought the tools. The magazine needed a face lift, so we surgicaly took it apart and gave it [...]
NewCourtland Branding
Posted: 5/18/2010
NewCourtland has provided outstanding senior healthcare programs to Philadelphia seniors for over a century and a half, but their marketing materials were in dire need of some first aid. This prestigious organization selected EFK Group for triage, stat. We rebranded NewCourland with a new look and a redefined message. Now NewCourtland’s market presence [...]
Saxbys Branding
Posted: 5/18/2010
Saxbys CEO told us, “I want to give Starbucks a run for their money.” Gotta love that! Saxbys brand flowed in over 70 coffee shops worldwide but needed a shot of caffeine – EFK were just the people to serve it up. We launched a comprehensive in-store new product identity, giving Saxbys an upgraded design [...]
Bucks Co. Coffee Packaging (french vanilla & hazelnut)
Posted: 5/18/2010
We are all stirred up over our success with Bucks County Coffee. BCC was a leader in specialty coffee for the Mid-Atlantic region and wanted to expand to a national presence. We perked up their brand, sweetened their design, and poured ourselves into their highly successful Sam’s Club point of purchase display and packaging. [...]
Nike Primetime Tour Posters
Posted: 5/18/2010
Nike wanted to take their one-city basketball event national and picked EFK Group as the branding team to “just do it.” We knew we were in the playoffs of branding challenges, so we gave it a full-court press, launching the biggest baddest national high school basketball tournament ever. The high profile event was accompanied by [...]















