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Archive for the ‘Advertising’ Category

Answering A Higher Calling

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WINNING! EFK Group wins 2 MarCom Awards!

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EFK Group wins 2 awards in the 2011 MarCom Competition. Congratulations to the team here at EFK and Kean Univeristy

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Mercy Bariatrics Campaign

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What’s Up Doc?

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What's Up Doc?

After months of designing and hard work EFK Group is proud to show the website we developed for RX-Text! Have you ever been so busy that you forgot about an important doctor visit? Well now with the help of RX-Text you won’t! Rx-Text is a web-based system that uses text messages to communicate with patients.  [...]

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Phillyautoshow.com gets new look!

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Phillyautoshow.com gets new look

After three months of intense planning and designing, the all new phillyautoshow.com made its debut at the end of October. Featuring an eye-catching home page and an easy-to-navigate interior, the new site is a source of pride for the ADAGP staff.

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Immaculata University Commercial “lip dub”

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Immaculata University Commercial Lip Dub

Are you connecting with current and prospective students online? Are you communicating on platforms they’re comfortable with? That’s the key to social/viral media, building a two-way conversation.
Immaculata University and EFK Group are tapping into that connection with a social/viral campaign. Our strategy is to use current online trends and create original Immaculata content that students [...]

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Advertising vs. Social Media – Can’t We All Just Get Along?

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by Jill Forgash
Reading an article today, and though it’s about a year old (might as well be a decade, at the rate technology is changing at the moment) about the inherent antithesis of the advertising industry and social media. I hadn’t really thought about it in that way – but to be honest I hadn’t [...]

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iAd : iThink It’s Awesome

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by Jill Forgash
At the risk of sounding a bit broken record-y, media is changing. Shocker, I know. Things are moving away from “traditional” approaches to more creative and “digital” platforms. While this may seem scary to some, (ie most all print media!) all hope is not lost.
Enter Steve Jobs and the team at Apple. Jobs, [...]

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