ENLIGHTEN YOUR BRAND ™

Our Capabilities

DIGITAL websites mobile sites mobile marketing email marketing micro sites social media content management system (cms) sites e-commerce sites experience sites

TRADITIONAL brand development advertising – print advertising – tv / radio packaging design collateral design pop / pos creative development events – public relation events – brand loyalty events – product launch

STRATEGY brand enlightenment technology seo sem

BRAND ENLIGHTENMENT

Technology is changing our world in drastic and compelling ways, impacting our means of communication, our product selection, and the very essence of our global identity. Companies are faced with complex and confusing decisions – How to convey our message? How to reach our target audience in ways that are natural to them? Which technology or platform best communicates our brand voice to that audience?

EFK Group is paving the way to Brand Enlightenment with a philosophy that infuses every step of the journey. Our innovative branding strategies, sophisticated technologies and unparalleled creativity provide the guidance our clients seek in their quest for a unique brand presence, whether local or global. We transcend traditional branding efforts, infusing every step of the journey with limitless potential.

Enlighten Your Brand

IDEAS & INNOVATION

Enlightened Ideas & Innovation. EFK Group has the ingenuity and creativity to unleash the potential of your brand, in both traditional and not-so-traditional ways. Every action is executed with an eye on our shared goal of a winning solution. Our ideas don’t just push the boundaries, they reroute the map, exploring new and uncharted territories for your branding presence.

Marketing & Strategy

Enlightened Marketing & Strategy. Our approach is multi-faceted, incorporating strategy, content, technology, imagination and distribution to define and differentiate your brand identity from the rest of the competitive landscape. Our solutions leverage multiple marketing vehicles to ensure we voice and extend your brand comprehensively. Our tactics are sometimes unconventional, but always follow the path to amazing results.

DEDICATION + PRACTICE + KNOWLEDGE = RESULTS.

Interactive & Technology

Enlightened Interactive & Technology. Interactive technologies are fast becoming fundamental to today’s promotional portfolios and we have the grateful clients to prove it. Our technology solutions can empower your online presence and elevate your business to visionary heights.

We leverage open source platforms and API’s, manage external systems integration and provide custom development. We create customized CMS (content management system) sites and provide training to facilitate always-fresh content.

Digital Creative

Enlightened Digital Creative. New data suggests that rich media ads produce a CTR (click-through-rate) five times higher than traditional static formats. 40% of online ads incorporate rich media, making this the most immediate means of cutting out the clutter and spotlighting your branding presence. Our digital creative expertise initiates the dialogue that is the critical first step in engaging your audience and awakening their brand awareness.

Online Marketing

Enlightened Online Marketing may provide the most immediate ROI for the least investment, particularly when created using EFK’s rich technical expertise. This medium offers a quick means of initiating brand awareness, tracking participants, driving sales and ultimately increasing your close-rate – all without leaving your desk.

Mobile Marketing

Enlightened Mobile Marketing. Mobile devices may be the last frontier of uncaptured market space, still semi-private and largely unreceptive to outside solicitation. How to penetrate this realm of sanctuary? Our solutions achieve this with ingenuity, respect, and the goal of adding value to their day.

Email Marketing

Enlightened Email Marketing. Thanks to increasingly pervasive mass solicitation campaigns, legitimate email is often stopped in its tracks en route to its destination – your target audience. Email is still considered a personal realm not to be invaded. Our ISP-friendly design, segmented databases, and reputation for ethical conduct help us to transform your email marketing campaign from just another SPAM-filter victim to a meaningful introduction to your target audience.

Social Media

Enlightened Social Media is fast becoming the most powerful marketing tool ever envisioned. Blogs, RSS feeds, and online communities contain the potential to drive your brand from local to global, literally overnight. Our social media methodology takes a multi-faceted approach to maximizing your potential in these dynamic forums, continuously forging new paths to pinpoint and engage your target audience.

Events

Enlightened Events. We are event gurus. Our signature creativity and ceaseless strategizing make visionary events a reality which can inspire your audience, sell your product, and provide your brand with the exposure it needs to achieve new heights of recognition within your target audience and beyond.

Traditional Marketing

Enlightened Traditional Marketing. As we’ve said, there are many paths to Brand Enlightenment and yes, we are masters of technical media. But we also recognize and leverage the tremendous value of traditional approaches to engaging your target audience. Our portfolio of award-winning magazine ads, brochures, and print campaigns reflects our historic success in print media and our classically creative philosophy.